Influencer selection happens during the campaign. It’s when we choose the actual influencers who will be part of the campaign, based on their fit with the brief, audience, content style, and performance data.
S – Style & Storytelling
Does their content style, voice, and storytelling align with the brand’s tone and campaign goals?
E – Engagement Quality
Do they have authentic engagement with their audience (likes, comments, shares that aren’t fake or bot-driven)?
L – Lookalike Audience
Is their audience a strong match to the campaign’s target demographic and psychographic?
E – Established Performance
Have they delivered real results (CTR, conversions, reach, etc.) in past campaigns? I
C – Content Relevance
Do they regularly post content in your niche or related to the product category?
T – Trust & Brand Safety
Are they brand-safe, with no past controversies? Do their values align with the client’s brand?
While the 6 Keys guide our selection, remember: this process is as much art as it is science - a blend of qualitative instinct and quantitative data.
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