📘 The Campaign SOP Hub

This is your central resource for all Standard Operating Procedures (SOPs) related to running campaigns within the BrandPlant system. It’s not a one-time read. As we refine and upgrade how we work, this page will be regularly updated to reflect the latest standards. Expect to revisit it often—it’s your living playbook for executing elite influencer campaigns with precision.

📅 Monthly SOP Mastery Test

Every month, you’ll complete a timed SOP mastery test.

Why?

Because excellence isn’t a one-off. The test ensures:

We don’t do micromanagement here. But we do hold ourselves to exceptionally high standards. This test is one of the ways we keep the bar there—together.

Below is the current list of SOPs. If you’re new to the team, we recommend reviewing them in the order listed to get up to speed quickly and confidently.

Mastering Client Understanding

Influencer Research

Enriching Influencer Emails

Creating & Launching Campaign

Introduction to Influencer Communications

Templated Responses

Influencer Selection